20 Reasons Women Purchase General Motors Vehicles
This is the top 20 reasons that women purchased GM vehicles, including cars, trucks and SUV's.
1. Exterior Styling 63.3%
2. Vehicle Ride 58.0%
3. Dependablility/Reliable 55.2%
4. Exterior Color 52.5%
5. Interior Roominess 49.4%
6. OnStar 49.2%
7. Feeling Safe 48.8%
8. Seating Comfort 47.8%
9. Vehicle Reputation 46.5%
10. Dealership Sales 44.5%
11. Manufacturer Rep 44.1%
12. Value for Money 44.1%
13. Interior Styling 42.7%
14. Fun To Drive 42.3%
15. Handling/Maneuverable 41.3%
16. Exterior Size 38.8%
17. Brand Reputation 38.6%
18. Vehicle Quietness 38.4%
19. Seating Capacity 37.4%
20. Brand Name 37.0%
Over 70% of OnStar Subscribers indicate they will purchase their next vehicle with OnStar equipped.
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